MarketingInter.net - Internet Marketing

Description : On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.Katy Bairstow from London asked:There seems to be little impact on human visitors where in the site's structure a given page is, so:Is it better to keep key content pages close to root, or have them deep within a topical funnel-structure, e.g.:food/fast-food/burgers/ha

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MrDaveFelton

Sometimes the search for ranking goes mad and common sense leaves the field I guess.

northcave

Yes I agree with dross202. I think she was asking if it was better to keep certain pages within a directory that relate to each other. Many frameworks allow directories to skip about even though the pages are directly linked. If they we're linked and also shown to stem from the same directory, is this preferable?

dross202

I think she may have been asking about directory structure and where to keep files rather than burying a page through clicks.

Conceptskatemedia

I like to go as far as 1 folder but nothing too much further.

clops

Great tip Matt, it seems a lot of sites fail in this aspect. Definitely something to think about!

alps07

Thanks for the informative video Matt, you always make it so simple to understand.

katybairstow

Thanks for taking the time to answer our questions Matt, and thanks joses3es for your input!This pretty much bears out what I was expecting, at the end of the day user experience and quality content outperform any little boosts you may get from tweaking the site structure in this sense.Thanks again!

joses3es

Good Question !! I will also add that from the long tail point of view it should not be that important but I see working better when main keywords are close to the main index page with its important metas as well